Snoop Dogg and Eminem will bring Bored Ape NFTs to MTV’s Video Music Awards in the ‘Otherside’ Metaverse Performance. The rap legends will return to the award show after over a decade with their song “From the D to the LBC.” Let’s look at how virtual reality is sweeping you with its groovy events.
Metaverse Fashion Week
The metaverse’s most high-profile fashion event brought together mainstream brands and internet upstarts.
Decentraland’s Metaverse Fashion Week, which took place on March 24, 2022, garnered significantly more industry interest than any previous digital fashion event.
Decentraland, a virtual real estate company, jumped at the chance to attract fashion labels and enthusiasts to its blockchain-based platform for the event. Its appearance was opportune—peak excitement as the metaverse and NFTs entered public vernacular. So far, the verdict? According to marketers and metaverse advisors, the results were mixed and potentially early, but they were a success in terms of enthusiasm and viewers.
The fashion-focused events drew a diverse range of businesses and creatives, including DKNY, Tommy Hilfiger, Paco Rabanne, Dolce & Gabbana, Etro, Charles & Keith, and Prive Porter, as well as popular web3 brands like DeadFellaz, The Sevens, 8SIAN, Fang Gang, & The Mortiverse. Nonetheless, several important participants in the metaverse, like Gucci and Ralph Lauren, did not participate. The entire experience was built on blockchain, with the property sold as NFTs and digital fashion purchased and worn as NFTs.
MTV Video Music Awards
Snoop Dogg and Eminem will perform from inside Yuga Labs’ new metaverse game “Otherside” at the MTV Video Music Award, bringing their Bored Ape Yacht Club (BAYC) NFTs. According to MTV and Yuga Labs, the rap artists will perform their song “From the D to the LBC.”
According to the organizers, Snoop and Eminem’s “Otherside” concert will be a once-in-a-lifetime experience.
The MTV Video Music Awards (VMAs) 2022 have added a new competition category to their lineup. This year, artists can contest for a prized “Best Metaverse Performance award.” Em’s comeback to the VMAs after a 12-year absence, and Snoop’s first appearance in 17 years, will take place on August 28, 2022.
The VMAs have introduced a ‘Best Metaverse Performance’ category to its annual awards, which appears to signal to the music business that Metaverse performances deserve more attention. In its debut year, the VMAs has nominated six artists. This includes BTS (YouTube), “the Rift Tour,” featuring Ariana Grande (Fortnite), Charli XCX (Roblox), Blackpink’s “The Virtual” (PUBG Mobile), “Twenty One Pilots Concert Experience” (Roblox), and “Justin Bieber — An Interactive Virtual Experience” (Wave).
Each musician added their unique spin to the metaverse concert. Ariana Grande performed in Fortnite with a space theme, while BLACKPINK’s hyperrealistic avatars brought their “pretty savage” character to Player Unknown’s Battlegrounds (PUGB) Mobile. BTS performed their English-language chart-topping singles “Butter” and “Permission to Dancing” on a Minecraft stage where the lads’ boxy avatars attempted to mimic their characteristic dance routines.
Meanwhile, both Charli XCX and Twenty-One Pilots chose Roblox gigs. (Notably, Charli XCX’s performance resulted from her collaboration with Samsung). In addition, Justin Bieber performed in Wave, a virtual entertainment platform.
ABBA Voyage
The digital concert, entitled ABBA Voyage, went live on May 26, 2022, in ABBA Arena in London’s Queen Elizabeth Olympic Park. ABBA Voyage was a watershed moment. It challenged the widely held belief that all end-users of the metaverse must invest in and then wear heavy and uncomfortable virtual reality (VR) or augmented reality (AR) headsets while entering a virtual environment as an avatar and interacting with other avatars.
Instead, ABBA Voyage was a live event that concertgoers bought tickets for and attended in person, just like any other show. The band accompanying the songs was also live; however, the ABBA band members’ performances had been pre-recorded and projected on stage as digital, life-size avatars – or ‘ABBAtars.’
Filled with nostalgia, concertgoers could experience a real-life concert of their favourite band, performing in the heyday of their 1970s-era youth and musical peak.
As we can see, the virtual reality world is constantly evolving and increasing in popularity. With so many events happening, you should definitely keep an eye out for futuristic events. So sit back and enjoy the show!
