The world of Non-Fungible Tokens (NFTs) has witnessed explosive growth, and amidst the myriad of NFT marketplaces, one platform stands out as a unique and powerful aggregator – Blur. Launched in October 2022, Blur has rapidly gained traction among professional NFT traders, offering a suite of advanced features that set it apart from its competitors.
Blur‘s standout features include real-time price feeds, portfolio management, and multi-marketplace NFT comparisons. These tools provide traders with critical data and insights, empowering them to make informed decisions in a fast-paced market. Additionally, Blur boasts faster NFT sweeps and an intuitive interface, making it an attractive option for newcomers and experienced traders alike.
A Token to Watch: $BLUR
At the heart of Blur’s ecosystem is its native governance token, $BLUR. This ERC-20 token has a capped supply of three billion, with 12% allocated to airdrop holders and 78% locked up in two contracts. The remaining 9% is owned by a multi-sig wallet controlled by the Blur team. The distribution of $BLUR demonstrates a commitment to decentralization and community involvement, fueling its growing popularity.
Blur has cleverly utilized airdrops to distribute $BLUR to its users, fostering community engagement and driving interest in the platform. This strategy has paid off, as evidenced by its substantial funding of over $14 million from reputable investors and traders. Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca, OSF, MoonOverlord, and others have recognized Blur’s potential, further solidifying its position in the NFT space.
Empowering Creators and Traders Alike
One of Blur’s key differentiators is its approach to creator royalties. While it does not fully support secondary market creator royalties like some platforms, Blur seeks to strike a balance by incentivizing creators with extra $BLUR tokens. Additionally, Blur has openly courted creators by offering full royalty fees for collections that prevent sales on other marketplaces like OpenSea. This bold move demonstrates a commitment to nurturing a fair and supportive ecosystem for artists and traders.
Blur’s rise to prominence has been remarkable. Founded by Web3 developer Pacman, the platform has positioned itself as the go-to marketplace for pro traders. Its low fees and optional royalties have resonated with this specific demographic, resulting in impressive trading volumes. In the past 30 days alone, Blur recorded a staggering $1.04 billion in trading volume, outpacing its competitors, including the well-established OpenSea, with $479 million in the same period.
The project also recently announced the launch of a “Compare Performance” module in its activity page, which will help the traders to compare the performance of their favorite collections.