In an unprecedented move, Coca-Cola, the iconic beverage brand, is stepping into the virtual realm with its debut Non-Fungible Token (NFT) collectibles. Timed perfectly for International Friendship Day on July 30, Coca-Cola will offer a set of four distinct NFTs bundled together as a singular “loot box.” The exclusive NFT collection will be auctioned through the renowned OpenSea online marketplace.
President of Global Coca-Cola Trademark, Selman Careaga, shared his excitement, stating, “Coca-Cola is one of the most collectible brands in the world, and it has shared its rich heritage with consumers through simple moments of joy for decades.” This groundbreaking initiative not only extends Coca-Cola’s presence into the metaverse but also underscores the brand’s commitment to innovation and community engagement.
The NFT collection draws inspiration from the brand’s most cherished assets, reimagining them for the digital world with dynamic motion, multisensorial components, and interactive elements that encapsulate the essence of shared friendship moments. Each NFT is thoughtfully designed to evoke a sense of nostalgia while embracing the cutting-edge opportunities that the metaverse offers.
- Friendship Box: A Journey into Nostalgia Central to the collection is the “Friendship Box,” a virtual interpretation of a vintage Coca-Cola cooler. This dynamic loot box features motion and illumination enhancements, including a mesmerizing “living light” vortex effect that visually links all NFTs within the collection. Adorned with symbols of friendship and camaraderie, the exterior unveils a vintage Coke vending machine once opened, encapsulating the joy of sharing a cold drink with friends.
- Coca-Cola Bubble Jacket: A Fusion of Tradition and Futurism Among the treasures in this NFT collection is the custom-designed Coca-Cola Bubble Jacket. Illuminated by effervescent fizz, the jacket seamlessly blends futuristic aesthetics with nostalgic echoes of Coca-Cola’s delivery uniforms. Additionally, an unlockable version is tailored for the Decentraland 3D virtual reality platform, offering wearers a chance to showcase their style in the digital realm.
- Sound Visualizer: Reliving the Coca-Cola Experience The NFT collection introduces the “Sound Visualizer,” an innovative representation of the auditory journey associated with enjoying a refreshing Coca-Cola. This dynamic visualizer captures the pop of a bottle opening, the pour of liquid over ice, the unmistakable fizz, and the satisfying “ahhh” of that first sip. This visualizer offers an engaging and multisensory experience that bridges the gap between sound and sight.
- Friendship Card: Bridging Art and the Metaverse: The collection wouldn’t be complete without the “Friendship Card,” which breathes new life into 1948 artwork from a set of Coca-Cola trading cards. This reinterpretation introduces motion, light, and 3D elements, blending classic aesthetics with metaverse dynamics.
Real-World Rewards for Virtual Explorations
Coca-Cola’s commitment to the metaverse doesn’t end with NFTs. The winning bidder of this exclusive NFT collection will also receive a tangible and delightful surprise—an in-real-life Coca-Cola refrigerator. Crafted by SMEG, the retro FAB28 refrigerator is made in Italy and will be fully stocked with ice-cold Coca-Cola, a perfect incentive for sharing moments of refreshment with friends.
Uniting for a Worthy Cause
The auction’s proceeds will benefit a cherished partner of Coca-Cola for over five decades—Special Olympics International. This move underscores Coca-Cola’s dedication to fostering friendship and supporting meaningful initiatives.
Auction Details
The Coca-Cola NFT collection auction commenced on July 30 at 12:01 a.m. UTC and concluded on August 2 at 8 p.m. UTC. This initiative represents Coca-Cola’s innovative leap into the metaverse, embracing the potential for connection, creativity, and celebration in the digital age. As the boundaries between the physical and virtual worlds continue to blur, Coca-Cola’s NFT collection stands as a testament to the brand’s commitment to embracing the future while celebrating its rich heritage.
