Crypto.com, one of the largest cryptocurrency wallet and exchange platforms, will make entering the crypto industry simpler for Android users with the integration of Google Pay into its platform as a payment option.
With the addition of Google Pay, Crypto.com can now successfully target over 100 million users who use Google Pay. The integration will go live next week, and users can set up their Google Pay accounts in exchange for paying for the transaction using the UPI app. Now Google Pay users can choose among 250 cryptocurrencies listed on Crypto.com that 50 million users are already engaging with.
Crypto.com has been making quick progress and has been active in the industry as it acquired licenses to operate in a handful of countries. Among these countries, Italy is the latest to give the green light allowing the exchange to serve the natives within the borders. Other countries that have already given a yes to Crypto.com include Greece, Singapore and Dubai.
More Payment Options For Crypto Users
Considering the massive scale adoption of cryptocurrencies, several exchanges have been experimenting with different payment modes, including Mastercards and VISA. In the past two years, there have been massive developments making the process of entering the crypto industry much simpler for users. Google Pay has also shown its interest in exploring the cryptocurrency space back in January by appointing former PayPal executive Arnold Goldberg to head their payments division.
Incidentally, Crypto.com is not the first to integrate Google Pay, as Gemini already took this step last year in April to offer the same functionality. Moreover, Coinbase also partnered with Google Pay in April 2021 to allow users to purchase goods and services using Google Pay with their Coinbase Cards.
Google Pay also partnered with Bakkt in October 2021 and Nexo in April 2022 with the announcement of its cryptocurrency-backed Mastercard. These changes will give crypto and non-crypto users more freedom to choose their preferred payment method and simplify the process of entering the industry.