This year, the Blenders Pride Glassware Fashion Tour, powered by the Fashion Design Council of India, has joined the metaverse after reimagining its legacy to provide a more youthful, inclusive, and inventive edition.
This year, the Fashion Tour ventured into the Metaverse, taking an all-encompassing, 360-degree approach to creating an amalgamation of fashion and technology.
A metaverse-only fashion show was held in the “Blenders Pride Glassware Fashion Tour Park” in Decentraland on December 10, 2022. This park was created by the Fashion Tour and is located in Decentraland.
It showcased garments from the ‘Style Gallery’ exhibit of the project titled ‘This is not a T-shirt’ that was part of the Fashion Tour. These one-of-a-kind T-shirt ensembles were the work of sixty different fashion designers and local fashion companies. The designers decorated or deconstructed the standard T-shirt to express their genuine interpretation of the term “Pride.”
The Blenders Pride Glassware Fashion Tour Park also has several gamified zones, interactive spaces, and showcase sections, each of which provides users with various exciting opportunities to participate in interactive activities. Guests have the opportunity to obtain a complimentary “Proof of Attendance NFT” from the POAPBooth if they pay a visit to the Lounge, which is a location that provides access to all of the information on Blenders Pride Glassware Fashion Park.
Participants could also try on and purchase wearable NFTs designed by designers such as Shantanu and Nikhil, Amit Aggarwal, Falguni Shane Peacock, and Kunal Rawal at the Designer and Trial Zone. Other designers included Falguni Shane Peacock.
Background of The Blenders Pride Glassware Fashion Tour Park:
The Blenders Pride Glassware Fashion Tour Park is located in Decentraland, a global web3 platform, and was launched by the Fashion Tour as a first mover in the Metaverse in India. Blenders Pride Glassware Fashion Tour Park is a place where only well-known global brands have created an immersive metaverse experience for their fans. The Fashion Tour Park is comprised of a number of different interactive sections, gamified zones, and showcase spaces, all of which provide users with the opportunity to participate in a variety of interesting activities throughout the course of the tour.