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Hyundai goes Phygital with IONIQ 6

One of the leading automobile manufacturers, Hyundai, has revealed an NFT membership program for its latest high-tech IONIQ 6, an electronic vehicle to unlock exclusive access to Web3 content to the holders. The NFT membership program includes 5,000 IONIQ 6 NFTs in six different themes that include Fun Driving, Stress-Free Driving, Work, Socializing, Healing and Entertainment.

IONIQ 6 is a hyper-efficient electric vehicle that can download the latest technology straight from the internet as a step forward in creating a new business model which allows the company to generate revenue from the vehicles post-sale. 

The launch of IONIQ 6 was the highlight of the 2022 Busan International Motor Show. According to the president and CEO, Chang Jae-hoon, “Ioniq 6 is the next ambitious step forward in Hyundai Motor’s strategy to accelerate its transition to electrification and into a position as a global leader in EVs,”

The new EV can travel 6.3 KM per Kilowatt-hour, which is 20% higher than its predecessor, with more efficient battery and motor controls. The driving range for the car has also increased by 22%, and it is one of the world’s most power-efficient Electric Vehicles. 

Hyundai Motor has continuously explored new methods to connect and involve our customers. The IONIQ 6 NFT Collection is a meaningful endeavor to expand the boundary of NFTs from simple investment and possession to experiences and storytelling. We hope to increase the connection with customers and interact in a more innovative way based on the unique value of the IONIQ lineup. 

We will continue to provide ‘phygital (physical + digital)’ experiences that merge the real world and the digital world for the new generation of customers who are more accustomed to digital technology.” said Thomas Schemera, the Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division, Hyundai Motor Company in the official press release.

The NFT membership program offers IONIQ 6 NFT owners exclusive experiences and utilities. Apart from its functional value in the real world, this membership program will help in expanding the realm of the unique electrified customer experience offered by IONIQ line up to the digital space with no physical limitations. 

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