Cryptocurrency has proven to be a hub where even the wealthy can make more money these days, rather than just a platform where the average person can generate money. Athletes and football clubs are increasingly getting on board with cryptocurrency and forming partnerships with relevant crypto platforms.
Throughout last year, multiple clubs announced partnerships with different crypto platforms leading to broader adoption and awareness of the crypto industry. Crypto sponsorship has shown to be the only method for crypto to increase across all sectors. The athletic world’s acceptance of cryptocurrency will undoubtedly be a massive success for the crypto community. Sports have billions of fans and a slew of sponsorship deals worth billions of dollars over the years. Many crypto-based projects have been on a quest to push the crypto agenda into all places with promise, and this plan appears to be doable.
Norwich partners with Scallop
Premier League Club Norwich Football Club has announced a recent partnership with the crypto project, Scallop. It shared the news on a blog post, announcing Scallop as its latest primary partner. Norwich FC believes that it shares similar interests with Scallop regarding involving and inspiring the next generation of football fans. The EPL side, which sits 18th on the table and 1 point out of the red zone, believes Scallop is at the vanguard of digital innovation. Norwich has its eyes on the millennial and “Gen Z” generations. This partnership will expand its influence on the younger generation.
Scallop shared a tweet on the partnership; it wrote, “Here. We. Go! 🔵 x 🟡🟢
🗣We are delighted to announce that we will become the Primary Partner’s of @PremierLeague
club @NorwichCityFC for the remainder of the 21/22 season
Moreover, Scallop also sponsored the match where Norwich Club beat Everton by 2-1 on Saturday, 15th January in a stunning display of sportsmanship and athleticism. Norwich Club is one of the lead contenders in the Premier League and just witnessed its third league win of the season. Moreover, Norwich is gradually becoming the community favorite with its stunning performance in the premier league which had over 4.5 Billion viewers last season.
Reaction to the partnership
Reacting to the recent partnership, Sam Jeffery, commercial director at Norwich City, said: “We’re delighted to announce Scallop as the latest business to join our portfolio. They’re truly innovating the banking space, and we’re excited to work with them to educate and promote new ways of banking to our fanbase. This partnership continues to highlight the commercial attractiveness of Norwich City FC and our enthusiasm to embrace new industries entering the sporting market.”
In addition, Raj Bagadi, founder and chief executive officer at Scallop, remarked that Scallop’s mission is to provide tools for global adoption of the crypto space. He said: “Our mission is to bring digital assets further into mainstream usage by providing the tools for global adoption. This includes working in concert with regulators and making key partnerships across the globe.”
Raj further added that “Our partnership with Norwich demonstrates the latter. With brand awareness, stadium and player access, we are looking forward to an exciting collaboration together and to carry out our mission through the power of football.”
Scallop is working towards expansion
Scallop is a cutting-edge finance ecosystem for customers looking for a more safe and convenient method to handle their digital and traditional currencies in one place. Scallop’s goal is to further mainstream digital assets and bridge the decentralized and traditional finance gap.
Scallop lately stated that it had secured a Money Service Business (MSB) license in Canada, broadening its activity into the North American region, in addition to the permissions that already let them operate in all 27 European Union countries.